brand hero

How to Build a Magnetic Brand Story

Discover how emerging brands build magnetic brand stories to captivate their audience and differentiate themselves in the market. This article provides a step-by-step strategy, from identifying a relatable hero to continually refining the narrative to craft a compelling brand story that resonates deeply with consumers and stands the test of time.
Brands live in the mind

Brands live in the mind

Discover how tech startups like HubSpot, Dropbox, and Tesla differentiate themselves by focusing on emotional appeal and brand positioning to achieve lasting success.