Entries by grant@portercommunication.com

When the Time is Right: Why Startups Need a Fractional CMO

Dive into the critical role of a Fractional Chief Marketing Officer (CMO) in driving startup success. Examples and a first-hand accounts, highlights the challenges startups face without focused leadership and the transformative impact a Fractional CMO can have in aligning goals, refining strategies, and fostering growth.

What made AI so good?

Discover the transformative power of AI and how it’s reshaping the world with our insightful blog post. Journey with us as we transition from the old to the new and uncover how tools like OpenAI’s ChatGPT are democratizing content creation and boosting productivity

How to Build a Magnetic Brand Story

Discover how emerging brands build magnetic brand stories to captivate their audience and differentiate themselves in the market. This article provides a step-by-step strategy, from identifying a relatable hero to continually refining the narrative to craft a compelling brand story that resonates deeply with consumers and stands the test of time.

Brands Require a Strong Foundation

Much like constructing a sturdy ship or skyscraper, enduring brand success hinges on a solid foundation. This involves strategic planning, deep understanding of unique value propositions, and nurturing quality relationships. The unseen work of establishing a robust brand foundation ensures adaptability amidst market fluctuations and paves the way for long-term success.

The Loser in the AI Revolution: You

There’s an imminent threat of generative AI as much as a potential for wonder. No matter what, the rapidly advancing technology is expected to impact the workforce and societies across the globe heavily. There’s an urgent need to reflect on our direction with AI technology and its potential consequences. It’s a wake-up call to take action before it’s too late.

ChatGPT Revolution

Discover the potential of the ChatGPT revolution in multimedia creation, understand the challenges of disinformation, and explore its impact on the job market. Stay informed about the future of AI.

Brands live in the mind

Discover how tech startups like HubSpot, Dropbox, and Tesla differentiate themselves by focusing on emotional appeal and brand positioning to achieve lasting success.